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7 tips for the successful implementation of direct marketing strategies by small farmers

Direct marketing is a form of marketing that is drastically different than commodity selling. Where commodity selling is based on a market-determined price and generally focused on standardized, large-scale sales that are impersonal in nature, direct marketing involves 1:1 selling between an individual/group and the seller. In doing so, trust is established and alternative forms of value…

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what strategies can small farmers use to better compete in a challenging market environment?

Small farmers are an integral part of society. They produce food, provide rural employment, and contribute to diversity in both ownership and societal structure. However, they are also faced with a number of struggles, particularly when it comes to market entry and competition with large-scale agribusiness. To address these issues and maintain profitability, small farmers must be…

an introduction to intercropping

an introduction to intercropping

Intercropping is a growing method rooted in ecological diversity. In intercropped systems, two or more component crops are grown together for a given growing period. There are currently four common intercropping patterns: Strip: crops are grown simultaneously in independent rows within the same field Row: crops are grown together simultaneously and a minimum of one crop…