The Model T was groundbreaking in many ways. It was reliable, affordable, and capable of running on flexible fuels, including ethanol. At the time, ethanol was easy to make and accessible in rural areas, where gas stations were rare.
Ford believed ethanol would empower farmers and promote self-reliance. In a 1925 interview, he said, “The fuel of the future is going to come from… almost anything that can be fermented.” This optimism reflected his faith in biofuels as the future of transportation.
Despite its potential, ethanol struggled to compete with gasoline. By the early 20th century, the oil industry had grown powerful, offering cheap, widely available gasoline. Companies like Standard Oil built vast infrastructure, making gas more convenient for drivers.
Ethanol, on the other hand, relied on small-scale production and lacked industry support. Without large-scale backing, it couldn’t match gasoline’s low cost or availability.
Ethanol faced another setback during Prohibition (1920–1933). Laws restricting alcohol production created confusion and logistical challenges for ethanol producers, even though industrial ethanol was technically exempt. Many businesses shifted away from ethanol as a fuel, widening the gap between it and gasoline.
While there’s no clear evidence that oil companies directly sabotaged ethanol, their dominance shaped the market. The oil industry worked closely with carmakers to optimize engines for gasoline, leaving alternative fuels like ethanol in the dust.
Ford’s ethanol dream was ahead of its time. Though it failed to take off in his era, it sparked conversations about renewable energy and sustainability. Today, ethanol plays a role in the global fuel mix. Countries like Brazil have successfully used sugarcane to produce ethanol, and fuels like E10 and E85 are common in the U.S., though they face environmental and economic criticism.
Ford’s efforts teach us important lessons:
Henry Ford’s belief in renewable energy remains relevant today. While ethanol hasn’t revolutionized energy systems as Ford hoped, it still reduces fossil fuel dependence. Revisiting Ford’s vision inspires us to keep exploring sustainable solutions for the future.