First introduced in Japan and Switzerland in the 1970s, community supported agriculture (CSA) is a form of partnership between farmer and consumer. A contract, which provides consumers with a certain number of 'shares' in the farm, between the two parties is established. Each share provides the consumer a box (or bag or bucket or ...) of vegetables … Continue reading an introduction to community supported agriculture (csa)
Direct marketing is a form of marketing that is drastically different than commodity selling. Where commodity selling is based on a market-determined price and generally focused on standardized, large-scale sales that are impersonal in nature, direct marketing involves 1:1 selling between an individual/group and the seller. In doing so, trust is established and alternative forms of value … Continue reading 7 tips for the successful implementation of direct marketing strategies by small farmers
Small farmers are an integral part of society. They produce food, provide rural employment, and contribute to diversity in both ownership and societal structure. However, they are also faced with a number of struggles, particularly when it comes to market entry and competition with large-scale agribusiness. In order to address these issues and maintain profitability, small farmers … Continue reading question: what strategies can small farmers use to better compete in a challenging market environment?
Producing a vast amount of the world's food, small farms are valuable assets that contribute to long-term economic sustainability and food security. What actually constitutes a small farm is hard to specify as there are extreme variations in societal structure, ergo many definitions exist. In the United States, a small farm is defined as any … Continue reading question: what are small farms, how do they contribute to society, and what challenges are they faced with?