an introduction to community supported agriculture (csa)

First introduced in Japan and Switzerland in the 1970s, community supported agriculture (CSA) is a form of partnership between farmer and consumer.  A contract, which provides consumers with a certain number of 'shares' in the farm, between the two parties is established. Each share provides the consumer a box (or bag or bucket or ...) of vegetables … Continue reading an introduction to community supported agriculture (csa)

7 tips for the successful implementation of direct marketing strategies by small farmers

Direct marketing is a form of marketing that is drastically different than commodity selling. Where commodity selling is based on a market-determined price and generally focused on standardized, large-scale sales that are impersonal in nature, direct marketing involves 1:1 selling between an individual/group and the seller. In doing so, trust is established and alternative forms of value … Continue reading 7 tips for the successful implementation of direct marketing strategies by small farmers