question: what is horticulture?

Defined by the American Society for Horticultural Science as, "the art and science of producing, improving, marking, and using fruits, vegetables, flowers, and ornamental plants," horticulture is an important component of society that positively impacts citizen's quality of life. Such improvements can take the form of, for example, increased nutrition, more attractive living environments, or … Continue reading question: what is horticulture?

an introduction to community supported agriculture (csa)

First introduced in Japan and Switzerland in the 1970s, community supported agriculture (CSA) is a form of partnership between farmer and consumer.  They enter into a contract which provides consumers with a certain number of 'shares' in the farm. Each share provides the consumer a box (or bag or bucket or ...) of vegetables or other products … Continue reading an introduction to community supported agriculture (csa)

7 tips for the successful implementation of direct marketing strategies by small farmers

Direct marketing is a form of marketing that is drastically different than commodity selling. Where commodity selling is based on a market-determined price and generally focused on standardized, large-scale sales that are¬†impersonal in nature, direct marketing involves 1:1 selling between¬†an individual/group and the seller. In doing so, trust is established and alternative forms of value … Continue reading 7 tips for the successful implementation of direct marketing strategies by small farmers