Organic agriculture, which can be understood as a method of farming and gardening that relies on natural systems and products and is free of virtually all synthetic and toxic chemicals, fertilizers and pesticides and a holistic, sustainable production management system that promotes and enhances biological cycles and soil biological activity, has a long and interesting … Continue reading the historical development of organic farming
First introduced in Japan and Switzerland in the 1970s, community supported agriculture (CSA) is a form of partnership between farmer and consumer. They enter into a contract which provides consumers with a certain number of 'shares' in the farm. Each share provides the consumer a box (or bag or bucket or ...) of vegetables or other products … Continue reading an introduction to community supported agriculture (csa)
Direct marketing is a form of marketing that is drastically different than commodity selling. Where commodity selling is based on a market-determined price and generally focused on standardized, large-scale sales that are impersonal in nature, direct marketing involves 1:1 selling between an individual/group and the seller. In doing so, trust is established and alternative forms of value … Continue reading 7 tips for the successful implementation of direct marketing strategies by small farmers
Small farmers are an integral part of society. They produce food, provide rural employment, and contribute to diversity in both ownership and societal structure. However, they are also faced with a number of struggles, particularly when it comes to market entry and competition with large-scale agribusiness. In order to address these issues and maintain profitability, small farmers … Continue reading question: what strategies can small farmers use to better compete in a challenging market environment?
There is no doubt about it - there are a lot of people in the world: more than 7 billion. The sheer number of humans is probably even too much for our brains to process. Still, we're all here and more people are coming joining the global population and every day. Feeding so many people … Continue reading the green revolution
“Watsonville is a largely Latino community, where many farm workers live – and several students […] have gone there with the intention of teaching Latino youth how to grow food, apparently with nary a trace of irony shown.” Julie Guthman, a professor at the University of California at Santa Cruz in the Department of Community … Continue reading bringing good food to others: investigating the subjects of alternative food practices